Sales Promotion Girls (SPG)
& Sales Promotion Boys (SPB)
Boosting Your Brand at The Forefront
Frontline Teams Drive Purchase Decisions
In retail environments, purchase decisions are often made in seconds. The brands that win are those that show up prepared, visible, and represented by confident frontline teams.
SPG/SPB teams do more than share information — they actively influence purchase decisions, communicate product value clearly, and build the confidence customers need to convert.
At Pradipta, we deploy trained SPG/SPB teams aligned with your brand positioning and sales objectives — ensuring consistent presence, structured engagement, and measurable in-store performance.
Brands We’ve Worked With
Our Approach
How We Tackle Sales Promotion Girls/Boys
We Determine Your Need
We’ll sit down with your team and get your business challenges and actively try to solve them using sales promotion girls/boys.
We Develop a Job Description
This includes the responsibilities, qualifications required, physical requirements, the type of products or services being promoted, and the location where the marketing campaign will take place.
We Promote the Job
Sharing it across channels such as our database, social media, and job platforms to get the best candidates to fit with the campaign in driving your brand forward.
We Review Resumes and Conduct Interviews
To identify candidates who meet the qualifications for the role. We will invite shortlisted candidates for an interview.
We Select the Best Candidates
After conducting interviews, we select candidates who are the best fit for the role based on their qualifications, experience, and overall fit with the company culture.
We Provide Training
As they’ve been hired, we provide the necessary training to ensure that they are able to effectively promote the products or services and represent the company in a professional manner. This includes product knowledge, selling, customer service, and others.
Where Brand Meets Customers
Why Brands Work With Us
Below-the-line execution demands more than manpower. It requires coordination between our operations team and brand to understanding the market better at each area and store.
With decades of experience supporting trade marketing teams, distributors, sales channels, and brand managers, we deliver structured execution built for on the ground conditions — not just plans on paper.
Every program we run is designed with one clear objective:
to improve sell-out performance and strengthen in-store brand presence.
Need Support For Your Next Event?
Successful frontline programs begin with clear coverage planning and defined performance standards.
We help define recruitment criteria, outlet allocation, manpower planning, and execution guidelines — ensuring your SPG/SPB teams are consistent, persuasive, and results-driven.
Clear standards. Strong supervision. Measurable sales impact.
Strengthen Your Sales Promotion Execution
Ready to activate professional SPG/SPB teams that represent your brand and drive results?
Trusted by Leading Brands in Indonesia
Raul Alamsyah
Direktur Keuangan
of Multi Angkasa Solusi
Welly Rindi
Country Sales Manager
of PT. Fererro Confectionery Indonesia
Devi Leonata
CEO & Founder
of PT. Inter Buana Mandiri
Honorius
General Manager
of PT. Arkstarindo Artha Makmur
Wida
Head Bussiness Development
of MAS (Multi Angkasa Solusi)
